One of the owners, John F. Kennedy, with customers in the 'Golden Dawn' diner and bar in Youngstown, a city in the 'Rust Belt' that was once a centre of steel production. The Golden Dawn was once one of many hangouts popular with working men employed at the city's many steel mills an industry that once employed 30,000 people but since the decline of American steel making in the 1970s this has dwindled to around 2,500 a pattern reflected in the city's population which, since a peak in 1960, has declined by over 60 percent. Hard.Land is a journey through rust belt and blue collar America to meet the people struggling to keep the 'American Dream' alive: the middle class, the unemployed, the new poor, the workers on low or minimum wages and those who have had their benefits cut. Photographer Espen Rasmussen and journalist Roy Freddy Andersen travelled from Chicago to Detroit and on to Youngstown (OH), Beckley (WV), Williamsport (PA), ending their trip in New York. Their journey focuses on ordinary people and the consequences of globalisation, mechanisation and the growing gap between rich and poor in the US. The decline of industries such as car building in Detroit and mining in West Virginia have brought about a shift for millions of workers into low paid service jobs which is changing the social fabric of many parts of the US.